On June 12, 2025, Yumi An King, Executive Director of Aww Inc., took the stage as a keynote speaker at the annual conference organized by the Malaysia Digital Association (MDA) in Kuala Lumpur. MDA, established in 2009, serves as a central body for advancing the country’s digital advertising and publishing sectors. By uniting professionals from media, publishing, and digital service industries, the association plays a pivotal role in establishing shared standards and advocating for the long-term development of the digital ecosystem. Yumi An King delivered a 50-minute keynote speech and joined a panel discussion alongside four creators from Malaysia and the broader Southeast Asia region. In her keynote, she introduced Aww’s work in virtual human technology, sharing how the company blends real-time AI with emotionally resonant IP. Through this approach, she explored the evolving relationship between humans and digital beings.